TANGOELLA TO BEGIN KICKSTARTER CAMPAIGN FOR DAY TO DANCE LABEL
New York, NY (June 28, 2016): Ella Tang, founder and creative mind behind the label TANGOELLA, is creating a kickstarter campaign for her new dance movement label.
As an emerging designer in the women’s ready-to-wear department, Tang is expanding to create new options for women who have an active and busy lifestyle. Tang has designed a dance movement line that incorporates elements of innovative functionality and a sophisticated sense of style for busy women.
The TANGOELLA brand has always encompassed a chic, effortless romance amongst a structured set of silhouettes. The Day to Dance collection will reflect the dance movement while maintaining the brand’s wearable, youthful essence. Fabrics will be hand-picked for the most slimming drape and most comfortable feel for daily activities, including features such as comfortable transition from day to fitness activities; slimming silhouettes; and material constructed of swimwear fabric.
The idea behind the Day to Dance collection is versatility – being able to transition from day-to-day tasks into something more active while maintaining a chic, sophisticated appearance. The collection is not limited to dance related activities, “dance wear is my inspiration because it's sexy and beautiful. But my goal is to bring dance to street wear and open that market,” says designer Ella Tang. Day to Dance is youthful, comfortable, and effortless.
You can view Day to Dance kickstarter campaign at www.kickstarter.com
Visit TANGOELLA at RMO Showroom at 80 Varick Street, NY, NY 10091 or at www.tangoella.com
TANGOELLA’s Tango Line Launch Party, Liquid Art House, Back Bay, April 6Contact:
March 2, 2016
FOR IMMEDIATE RELEASE
For Ella, Liquid Art House’s holistic-artistic atmosphere is the ideal setting for her Tango line launch party. “Dress in style is an art,” she says. “TANGOELLA is ‘Always Modern,’ which is art. Tango dance is an art. Tango dress complements the art of dance.”
While the dancers get down, Tango line selections will be on display in a pop-up store, along with elements of Ella’s Spring 2016 collection of stylish silk, lace and cotton-blend tops, skirts, dresses and shorts—again, suitable for all seasons, lifestyles and pursuits. “This is a new way to do fashion business: a fashion show with a pop-up store and live demonstration,” she says. “I want to create a new shopping experience which is very different from traditional brick-and-mortar shopping.” She also plans to live stream the event “so people can watch it and shop online.”
Liquid Art House is at 100 Arlington Street in Boston’s Back Bay. General admission to the launch party is $20 1st drink included. VIP tickets, $100, include 1st drink, a half-hour tango dance lesson, a glam headshot, and $50 credit toward TANGOELLA merchandise. Tickets will be available for purchase on Eventbrite. Event guests will get a chance to sign up for TANGOELLA’s Exclusive Brand Ambassador Program and receive 10% off on purchases of TANGOELLA clothing. All guests will receive 15% off at the
For more information, contact firstname.lastname@example.org. For a sneak peek at TANGOELLA fashions, visit tangoella.com.
TANGOELLA’s ‘Fashionably Late’ fashion splash, Liberty Hotel, March 31
February 22, 2016
FOR IMMEDIATE RELEASE
Boston’s frigid winter made us all long for an unfashionably early spring. So what better time to revel in Ella’s sensual yet versatile line of silk, lace and cotton-blend tops, skirts, dresses and shorts as we welcome the warmer weather. On parade will be a stylish and effortless yet cool and breathable potpourri of lace and print patterns, basic blacks, and more. All are mix-and-matchable for creative color combinations and individual self-expressions according to times of day, times of
“They’re designed for a metropolitan lifestyle—for women with busy lifestyles who are on the go,” says Ella. “But they’re not just showy. They’re made so that you feel comfortable in them and want to wear them all the time, not just for special occasions. They’re fashionable but relaxing, and they help boost the self-esteem of the wearers by giving them the ability to look and feel great.”
Also featured will be a selection of dresses from Ella’s new Tango line, which will be formally launched at a showcase party at Liquid Art House in the Back Bay on April 6. This innovative collection extends the function of dancewear to a general-purpose use so women can feel first-class on any occasion—at home, at work, on the town, and, of course, on the dance floor. “People can easily adapt to them—not just ‘I’m
The Liberty Hotel is at 215 Charles Street, Boston, at the foot of Beacon Hill near the Charles/MGH T station on the Red Line. Admission to the ‘Fashionably Late’ show is complimentary. Doors open at 8 p.m.; the fashion show begins at 10 p.m. The TANGOELLA Spring 2016 collection will be on display in a pop-up shop at the event.
For more information, call 617-224-4000. For a sneak preview of the TANGOELLA Spring 2016 collection, watch its Lookbook video at tangoella.com/pages/ss16-lookbook-video.